Reals
Real estate is fieldwork, not paperwork. Reals makes sure it stays that way.
Introduction
Reals is a Swiss real-estate CRM, designed and built by EWM and co-created with agencies across French-speaking Switzerland.
The starting idea was simple: give agents back the time admin takes from them. The job is won in the field, yet most tools only add to the desk work — data to re-enter, portals to update one by one, follow-ups that slip through the cracks.
Reals brings everything into one place, automates what can be automated and runs from a phone — hosted in Switzerland, nFADP-compliant.
Deliverables
Ali Abssi, founder of Reals
“After years of integrating CRMs for other people, one thing became obvious: none of them brought together what agencies actually needed. So we built Reals — reliable, fast, simple, and drawn from the field rather than from theory.”
The Challenge
The market has no shortage of real-estate software. What it lacks is a tool that can hold the whole chain — from the moment a property enters the portfolio to the sale — without forcing agents to juggle five applications.
The challenge was threefold: serve the independent agent as well as the group operating across several countries, stay usable from the field and on mobile between two viewings, and win over professionals often burned by heavy CRMs.
In short, a tool people adopt because it saves them time, not one more they put up with.
Our Solution
We designed Reals with agents, not just for them. The platform brings together properties, developments and their units, contacts and the sales pipeline in a single interface.
A modular dashboard gives everyone their own view, pipelines keep track of every lead and every follow-up, and a matching engine automatically connects a property to the buyers most likely to be interested. Brochures and owner reports are built block by block and exported to PDF.
A four-level structure — group, country, agency, department — mirrors how real-estate brands are actually organised, while a white-label client portal extends the tool all the way to the public. All of it built mobile-first, hosted in Switzerland, with assisted migration that gets an agency up and running in an hour.
The Results
Reals is now used by agencies across French-speaking Switzerland, from independent agents to teams of more than twenty.
On the ground, it comes down to something simple: one entry pushed to every portal, most follow-ups automated, and several hours saved every week — time given back to what the job is really about.
The platform keeps evolving at the pace of its users' feedback, each new feature starting from a real need rather than a theoretical roadmap.
